The course is intended for use by either students preparing for a career in business or those already working who want to improve their English communication skills. Market Leader combines some of the most stimulating recent ideas from the world of business with a strongly task-based approach. Role plays and case studies are regular features of each unit.

Throughout the course, students are encouraged to use their own experience and opinions in order to maximise involvement and learning.

An essential requirement of business English materials is that they cater for the wide range of needs which students have, including different areas of interest and specialisation, different skills needs and varying amounts of time available to study. Market Leader offers teachers and course planners a unique range of flexible materials to help meet these needs. There are suggestions in this book on how to use the unit material extensively or intensively and how the material in the Practice File integrates with the Course Book. There are optional extra components, including a Business Grammar and Usage book, a DVD-ROM and a series of special subject books to develop vocabulary and reading skills. This book contains extensive extra photocopiable material in the Text bank and Resource bank sections.

Comprehensive Content: Each book in the series provides
a comprehensive coverage of business topics, language skills, and communication strategies necessary for success in the business world. The content is organized into units that focus on specific themes or functional areas of business.

Real-world Relevance: The course materials in “The Market Leader” are designed to reflect real-world business situations and challenges. The content often includes case studies, authentic business texts, and audio or video materials featuring interviews with business professionals.

Language Development: The series aims to enhance learners’ language skills in a business context. It provides opportunities to develop vocabulary, grammar, reading, writing, listening, and speaking skills specific to the business world. The language activities are designed to be practical and relevant for business communication.

  Business Skills: “The Market Leader” series emphasizes the development of essential business skills, such as giving presentations, participating in meetings, negotiating, writing reports, and conducting business correspondence. These skills are integrated into the language learning process, allowing learners to practice and apply them in realistic business scenarios.

  Supplementary Materials: The series offers a range of supplementary materials, including audio CDs, online resources, and interactive activities, to support learners in their language learning journey. These materials provide additional practice and reinforcement of the concepts introduced in the course books.

“The Market Leader” series is widely used by business English learners, language schools, and universities around the world. It is suitable for learners at various proficiency levels, from intermediate to advanced. The series is often used in classroom settings, but it can also be used for self-study purposes.

  Levels and Editions: “The Market Leader” series is divided into different levels, typically starting from pre-intermediate or intermediate and progressing to advanced levels. Each level consists of a course book, which is the main component of the series. The course books are often accompanied by additional resources such as workbooks, teacher’s books, and audio CDs.

 Industry-specific Editions: In addition to the general business English course books, “The Market Leader” series also offers industry-specific editions. These editions focus on particular sectors or industries such as banking and finance, marketing, logistics, or international business. They provide targeted vocabulary, case studies, and simulations relevant to those specific industries.

  Online Resources: “The Market Leader” series provides online resources and digital components to supplement the course books. These resources may include interactive exercises, downloadable worksheets, audio and video materials, and online self-assessment tools. The online resources can enhance learners’ engagement and provide additional practice opportunities.

    Business English Certification: “The Market Leader” series is often aligned with internationally recognized business English certifications, such as the Cambridge Business English Certificate (BEC) or the Business Language Testing Service (BULATS). The series can help learners prepare for these exams and develop the necessary language skills and knowledge required to succeed.

  Additional Components: Depending on the specific edition or level, “The Market Leader” series may include additional components such as business magazines or online forums that simulate real-world business interactions. These components provide learners with exposure to authentic business materials and opportunities to practice their language skills in a business context.

“The Market Leader” series is known for its practical approach to teaching business English, combining language learning with the development of essential business skills. It is widely used by professionals, students, and educators who want to enhance their English language proficiency and succeed in a business environment.